Strategic Marketing Planning
- Автор: Colin Gilligan and Richard M. S. Wilson
- Язык: ingliz tilida
- Алфавит: ingliz yozuvida
- Издательский: British Library Cataloguing in Publication Data
- Год: 2003
- Просмотры: 522
Over the past decade the marketing environment has changed in a series of dramatic and farreaching ways. Among some of the most significant of these changes has been the emergence of what within this book we refer to as ‘the new consumer’and ‘the new competition’.